Built with Indexhibit
By co-opting the language of consumer marketing, Mark Benson’s work reveals how target markets are constructed, reinforced, and internalized by tapping into our desires. His works function as stand-ins for psychological states that yearn for convenience, connection, romance, entertainment, and comfort. By anthropomorphizing objects and integrating humor into his practice, Benson evokes empathy in the viewer as each work becomes representative of a unique, relatable protagonist.
Mark Benson was born in Denver, CO in 1978. He received his MFA from California College of the Arts in 2011, and has exhibited nationally and internationally. He lives and works in Denver, CO.